Modern = electricity


An advertisement for the Elecricity Supply Board (ESB) published in The Irish Builder and Engineer in 1931 [4.1.1] clearly stating that the modern living equals modern domestic electric wiring. Very convincing associated graphic in Art Deco style.  One free socket supplied with every 8 lighting points! Not much for modern standards, but to put it in context – it was only 2 years after huge electrification of Ireland project for Shannon hydroelectric power plant was started.

As a matter of curiosity – this advertisement was the only mention of ‘modernity’ in the whole issue of the journal.